As an alcohol permit holder, it is your responsibility to educate your employees on the importance of complying with the City and County laws regarding alcohol. According to the laws of the State of Tennessee, people under the age of 21 are not permitted to purchase or consume alcohol of any kind. Therefore, it is illegal for businesses that hold beer or liquor permits to sell alcohol to a person under the age of 21.
The consequences for selling to a minor include financial penalties up to $2000; license suspension or revocation of your alcohol permit. Below are some tips to prevent underage alcohol sales.
No ID, No Sale
It is important to establish store policies to check every customer’s identification each time alcohol is purchased. Regularly reinforce with your employees your expectations for checking ID’s, and develop consequences that are clearly communicated.
Best practice for checking IDs
It is imperative that you ask the customer to remove the ID from his or her wallet when checking the customer’s age so that you do not misread the date. It is necessary to hold the Id in your hand in order to feel for thickness, rough edges, or alterations which are present with Fake IDs.
For employees who pass compliance checks or confiscate fake IDs, offer them a reward ($50-$100).
Visibly display materials
Metro Drug Coalition can provide you with the window stickers, posters, buttons and other free material that will serve as a reminder and will let your customers know your business disapproves of, and will not tolerate, underage drinking.
Server Training Programs
There are also server training programs for both management and employees. The Knoxville Police Department’s TASK program offers classes at KPD every Thursday from 10:00 a.m. to 3:00 p.m. Even if you have already attended a server training program, a “refresher” course is a good idea.
Need Information to Apply For a Permit?
Click the links below to learn more about your specific needs for applying for a permit.
For merchant questions or requests for materials, contact Deborah Crouse.